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A company is known by the company it keeps. In a time plagued by business scandals, responsible corporate citizenship is more valuable than ever. Americans consider PBS the most trusted nationally known institution and feel PBS is the 2nd best use of tax dollars, behind the US military1. In addition:
Data Sources: 2001 Cone/Roper Corporate Citizenship Study; 2002 Cone Corporate Citizenship Study; 2000 Bruskin/Audits & Surveys Worldwide; RoperASW2004
PBS viewers tend to be more affluent, educated and community involved than the general public2 and most count on PBS to be their source for news, education, and entertainment3. Your corporate message can resonate with these intelligent, active viewers who appreciate and notice your support of public television. So, be in good company. Join the KUED corporate family of supporters, and thank those who sponsor programs the next time you have an opportunity. For more information, contact 581-4797 or email@example.com.
1 Roper Public Affairs & Media National Opinion Survey
2 MRI 2003 Doublebase
3 2002 PBS-commissioned Nielsen Only-Only-Both study
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