Why Underwrite on KUED?

A company is known by the company it keeps. In a time plagued by business scandals, responsible corporate citizenship is more valuable than ever. Americans consider PBS the most trusted nationally known institution and feel PBS is the 2nd best use of tax dollars, behind the US military¹. In addition:

• 80% of adults believe a company's commitment to causes is important when they decide which businesses they want to see in their community.
• 68% of adults believe companies that fund PBS have a commitment to quality and excellence.
• 61% of adults agree PBS underwriters are usually industry leaders.
• 88% of mothers with children under 6 years old agree companies that sponsor PBS KIDS programming value children.
• 89% of adults believe it is more important than ever for companies to be socially responsible.

Data Sources: 2001 Cone/Roper Corporate Citizenship Study; 2002 Cone Corporate Citizenship Study; 2000 Bruskin/Audits & Surveys Worldwide; RoperASW2004

PBS viewers tend to be more affluent, educated and community involved than the general public² and most count on PBS to be their source for news, education, and entertainment³. Your corporate message can resonate with these intelligent, active viewers who appreciate and notice your support of public television. So, be in good company. Join the KUED corporate family of supporters, and thank those who sponsor programs the next time you have an opportunity. For more information, contact 581-4797 or sponsor@kued.org.

¹ Roper Public Affairs & Media National Opinion Survey
² MRI 2003 Doublebase
³ 2002 PBS-commissioned Nielsen Only-Only-Both study

For more information on how to become a sponsor, contact (801) 581-4797 or click here.