DPTV made an orderly transition to the Digital side on April 16.

(Posted 10/10/2008) - NET's coordinated campaign has 3 underlying ideas:

Primary idea to promote:  The way you get television may change

Secondary idea to promote: Order your coupons

Tertiary idea to promote:  NET is here to help

(Posted 10/02/2008)   A one-page letter to state legislators, alerting them to NET's plan to
change to DTV ahead of schedule (October 2008 instead of February 2009) and offering
them information and support for their constituents.

(Posted 6/12/2008)

(Posted 5/08/2008) --

The first of the analog blackouts is scheduled for June 25 at 7:59 p.m., according to the consortium of cooperating stations, all in the Orlando-Daytona Beach-Melbourne market (DMA 19).

In advance of each test, the stations will promote the test and explain why it is being done.

On each participating station’s digital broadcasts, and on cable and satellite systems that receive direct feeds from the station, the station will notify viewers that they have successfully passed the test. 

At the conclusion of each test, stations will notify viewers that if their screen went blank they need to take corrective action and should try again during the next scheduled test.

Also, during the test broadcasts, each station will provide information to help viewers who need to take corrective action and resources for additional DTV transition assistance.

“One of the biggest questions viewers have is ‘will this affect me?’ This test will answer that,” says consortium spokesperson Richard Monn, chief engineer for Hearst-Argyle Television’s WESH/WKCF.

“To the best of our knowledge, the market-wide test we’re proposing has not been utilized or attempted by any other alliance of broadcasters in the country.” 

In addition to WESH and WKCF, participating stations include, WKMG (Post-Newsweek), WFTV/WRDQ (Cox), WCEU (Daytona Beach Community College District), WMFE (Community Communications Inc.), WVEN (Entravision), WOTF (Univision), WTGL (Good Life Broadcasting) and WBCC (Brevard Community College).

(Posted 4/25/2008)   Collecting unused DTV coupons, purchasing converter boxes, and
getting them into the hands of the neediest /most at-risk members of the community.

(Posted 3/20/2008) NBCU's VP of technology standards, policy and strategy talks about what's left to do as the digital TV conversion approaches, including dealing with aspect ratios on analog sets, loudness, white-space devices and proposed legislation to exempt stations near the Mexican border from the analog shutoff deadline.

(Posted 3/14/2008) (AP) Public television station WNIT has asked the Federal Communications Commission for permission to go all-digital nearly a year early after losing its analog signal.

(Posted 3/12/2008)  The Analog count-down is on and it's time to plan how you can help your community "make the switch." Join us on March 25th at 3:00 pm ET to hear promising practices from other stations and learn how you can lead your community through this transition. We will hear from:

• Kelly Chmielewski , Brand Management, Public Broadcasting Service (PBS)
• Mary Dickson , Director of Creative Services, KUED
• Lauren Sullivan, Sr. Publicist, WHYY
  
  Email nco@ncoengage.org for more info, or to register

(Posted 3/7/2008)

(Posted 3/7/2008)

(Posted 2/07/2008) -

(Posted 11/30/2007) - Throughout 2008, Idaho Public Television is conducting a comprehensive campaign to inform Idahoans statewide about the analog TV shut-off and transfer to a digital broadcast format. IdahoPTV viewers are a very loyal audience, and Idaho PTV wants to make sure they retain their audiences throughout the transitioning process.

Idaho PTV will use available media outlets to reach their viewers. They will provide information that viewers can use to make informed decisions about the devices needed to experience the increased depth and variety of programs IdahoPTV can deliver through this exciting new technology.

Here is Idaho PTV's top-line plan.

This is a one hour (live call-in) program produced in 2005 by KET for their viewing audience.

This public relations campaign proposal is the work of undergraduate students in the Summer 2007 class Public Relations Cases & Campaigns, in the Department of Communication at the University of Utah.  This project represents the efforts of all students in the class, who self-organized into a working public relations firm they called Wasatch Public Relations.  These files are for use by public broadcasting stations and for other fair-use or academic reasons.  When appropriate, credit ideas or materials borrowed from this campaign to Wasatch Public Relations & The University of Utah.

Contact the instructor, Daren C. Brabham, with further questions:  (801) 633-4796 or daren.brabham@utah.edu.