(Posted 5/13/2009)

The newest spots are all available to download through an FTP server. They include:

• Fully produced "Hooking Up Converter Box" spot
• Fully produced "Antenna" spot
• Fully produced "Rescanning" spot
• Fully produced "Countdown" spots
• Fully produced "How to Upgrade" spot

Links to download all spots, along with scripts, are available at www.dtvanswers.com/actionspots.

(**Note: In the past, some stations did have technical issues with the closed captioning getting stripped from the spots when they were dumped into editing systems. Please have traffic managers/producers check to make sure that the captioning is still present before these spots are placed in rotation.**)

Ordering Tapes/DVDs of Spots and 30-Minute Program
NAB is unable to fulfill requests for tape and/or DVD copies of the latest spots and new 30-minute program. Tape dubs can be ordered through our authorized provider, Video Labs. The cost is approximately $40-50 per tape, plus shipping. Contact information is listed below. If Anna Greene is unavailable, you can also ask for Valerie Yoscak or Mary Price.

Anna Greene
Video Labs
(301) 217-0000
agreene@videolabs.net

(Posted 5/13/2009)  The FCC is currently working to organize a nationwide analog soft shut-off test on May 21. The agency recommends that stations conduct three separate tests, at approximately 7:25 to 7:30 a.m., 12:25 to 12:30 p.m., and 6:25 to 6:30 p.m. local time that day, running for approximately two to five minutes. However, there is an understanding that stations may need some flexibility regarding the time of day and length of the test. The FCC is also using this May 21 test day as a training exercise for its DTV call center, and it has staffed up its facilities accordingly.

NAB fully supports this initiative and encourages stations to participate in a test on that day, if at all technically feasible, to attract attention to the fast-approaching June 12 transition date

(Posted 10/22/2008)  NET Nebraska's DTV Help Desk wrote this script for their video demonstrating how to install a converter box. 

(Posted 10/02/2008) 20+ location-specific radio spots.  Copy and adapt, or simply be glad
you don't have to convert an entire state network.  Good work, NET!

(Posted 10/02/2008)  The second Ron Hull spot. 

(Posted 10/02/2008) -  DTV information from a trusted, knowledgeable source.

(Posted 10/02/2008)  NET Nebraska is making the digital transition ahead of the rest of the country, by choice.  Here's their advisory re: the October 2008 changes.

(Posted 10/2/2008) -- A straightforward, informative spot about the coupons, featuring NET general manager Rod Bates.  (Steal this script!)

(Posted 9/17/2008) The 30- and 60-second PSAs, produced in English and Spanish, convey basic information regarding the transition and steps consumers must take to prepare. Copies were distributed to 1,368 full powered commercial English-language stations as well as 100 Spanish-language stations.

(Posted 5/08/2008)  One of nine excellent spots produced by KNPB/Reno. 
See also the KNPB digital TV Website:  http://www.knpb.org/dtv/default.asp

(Posted 5/08/2008)  One of nine excellent spots produced by KNPB/Reno. 
See also the KNPB digital TV Website:  http://www.knpb.org/dtv/default.asp

(Posted 5/08/2008)  One of nine excellent spots produced by KNPB/Reno. 
See also the KNPB digital TV Website:  http://www.knpb.org/dtv/default.asp

(Posted 5/08/2008)  One of nine excellent spots produced by KNPB/Reno. 
See also the KNPB digital TV Website:  http://www.knpb.org/dtv/default.asp

(Posted 5/08/2008)  One of nine excellent spots produced by KNPB/Reno. 
See also the KNPB digital TV Website:  http://www.knpb.org/dtv/default.asp

(Posted 5/08/2008)  One of nine excellent spots produced by KNPB/Reno. 
See also the KNPB digital TV Website:  http://www.knpb.org/dtv/default.asp

(Posted 5/08/2008)  One of nine excellent spots produced by KNPB/Reno. 
See also the KNPB digital TV Website:  http://www.knpb.org/dtv/default.asp

(Posted 5/08/2008)  One of nine excellent spots produced by KNPB/Reno. 
See also the KNPB digital TV Website:  http://www.knpb.org/dtv/default.asp

(Posted 5/08/2008)  One of nine excellent spots produced by KNPB/Reno. 
See also the KNPB digital TV Website:  http://www.knpb.org/dtv/default.asp

(Posted 3/26/2008) WKAR's Digital Guy shows the better picture quality of digital television.

(Posted 3/26/2008) WKAR's Digital Guy explains the difference between analog and digital television.

(Posted 3/26/2008) WKAR's Digital Guy shows how to hook up other devices to your digital television set.

(Posted 3/26/2008) WKAR's Digital Guy explains why television broadcasting is going digital.

(posted 3/17/2008)   Detroit Public Television's C.O.O. Dan Alpert explains DTV converter boxes, some of the misconceptions, and the need to act now to get the coupon, in this 0:60 spot produced at DPTV in 2008.

(Posted 2/26/08)

(posted 2/26/08)

(Posted 2/26/2008)  This spot, produced in late 2007, features the men news anchors
from the Salt Lake City market.   Each station in the market has its own version, leading with its own star. 

Clever idea . . . steal this now!

(Posted 2/26/2008)  This spot, produced in late 2007, features the women news anchors
from the Salt Lake City market.   Each station in the market has its own version, leading with its own star. 

Clever idea . . . steal this now!

(Posted 1/28/08) In "Are You Ready?"

Vice-chairman of the Board of the Community Idea Stations Ric Arenstein introduces viewers to the concept of the impending digital transition, and outlines some options for viewers who receive programming over the air.

This spot was produced in January 2008.

Community Idea Stations / WCVE, Richmond, Virginia

(Posted 12/19/2007)  LEARN HOW TO PREPARE FOR DTV.  While the benefits of DTV are remarkable, millions of households risk losing television reception unless they take the easy steps to receive a digital signal. We're here to assist you throughout the entire transition process.

To help prepare for the digital transition, Detroit Public TV’s Fred Nahhat gives tips for receiving over-the-air signals.  (0:30)

To help prepare viewers for the digital transition, Detroit Public TV’s Fred Nahhat gives tips on buying a digital TV.  (0:30)