But the greatest voice is the one that comes from the stands - the men, women and children who don the Red or Blue as a lifetime commitment, and the entertaining lengths they will go to defend their team. Football fans on both sides of the stadium reveal the personality behind the rivalry. Viewers meet "Bubbles," who infamously boogied at The University of Utah's Rice-Eccles Stadium, as well as Cougar fans who ceremoniously paint themselves Smurf-like blue before each game.
Ron McBride, who now coaches at Weber State University, and LaVell Edwards, who is retired, share their philosophy of the rivalry, talk about their storied careers and share stories from the past.
"They said the University was the devil school and BYU was the righteous school," recalls McBride
Quips Edwards, "What else can you be but a devil if you're red."
When McBride took over as head coach of the Utes, one of his goals was to beat BYU. He went on to lead the Utes to victory with a score of 34-31 two years in a row. The two coaches talk about the famous 34-31 showdown and the "34-31" commercials they subsequently were asked to film for a local bank. "We blew every line," laughs McBride. "There were two gorgeous women next to us. Mini-skirts, everything. They think we're actors. They asked us, 'Who's your agent?' We said, 'Morse in L.A.' Then one says to her friend, 'If these two stupid people can get a job with speaking parts, we need to change agents.'"
Despite the joking, their respect for each other is obvious. "To beat a team you need to respect them first and respect what they stand for," says McBride.