It all started with KUED wanting to explore what drives people to create. “I want people to know what it is to live a life based on having these creative moments, where people turn for inspiration and creative fuel, “So, he began cutting short pieces together to explore artistic expression, and ignited the idea for a larger exploration about innovation and imagination. VERVE was born out of the need to find out where artistic inspiration comes from. We all have a desire to create — that drive isn’t limited to artists. The series starts with an exploration of the creative process for artists, but as the conversation grows, we will delve into that spark of innovation that lives in all of us. What does your creativity look like? What does it mean to live a creative life?