The process of bringing a successful app to market begins long before the actual software is developed. As with any endeavor that fuses commerce and creativity, the app usually starts with a spark of inspiration and gets fleshed out through market research and intensive planning. This program takes viewers through those initial phases with hip, high-energy visuals and commentary from experts who create apps for a living. Topics include identifying the target audience or consumer base; studying apps aimed at a similar market; creating a project plan; designing with a focus on ease of use and the customer’s ability to share with other users; strategizing to compete against more corporate, big-budget apps; considering various development tools to utilize; thinking ahead regarding platform options; looking at monetization models; distinguishing between apps that deliver a lot of content and those that use little or none; using content management systems; and projecting costs and profitability.
Once the purpose, basic architecture, and potential consumer base of a mobile app have been established, it's time to get busy building it. But app development is typically a complex undertaking and subject to a wide range of variables. This program helps viewers sift through the process of successful app construction with the aid of expert interviews and eye-catching video and graphics. Topics include choosing a platform (mainly Apple vs. Android); designing the user interface with an eye toward simplicity and functionality; using wireframes to "storyboard" the app's navigation tree; balancing a tab bar approach with screen size concerns; integrating social media; developing visual, audio, and narrative content; designing data structures; using server-side technology; testing algorithm design; load testing and beta testing; conforming the app to platform specifications; promoting it through search engine optimization, social media, and viral marketing; and maintaining the app with ongoing product analysis.